IWE is a business collaborative of like-minded individuals who brainstorm and investigate fresh and innovative means by which to drive their business models forward. Using the Professional Learning Community model, we work together to scaffold one another through the navigation of the entertainment world. Insomuch as there is STRENGTH IN NUMBERS, we pool our resources to find the best possible approaches to top quality in the industry. We exist to support live music in SecondLife, club venues, fashion, visual and performing arts, and the booking and promotions personnel of each. Ultimately, we intend to act in the capacity of a focus group who provides feedback and information about the SecondLife entertainment experience to Linden Labs and other interested parties in the virtual world arena.